In 2021, Google announced the transition of Google My Business (GMB) to Google Business Profile (GBP). This rebranding not only changed the name but also introduced new features and a streamlined process for managing business profiles. If you’re still adjusting to the shift, this guide will help you understand the migration, its benefits, and how to navigate the changes effectively.
What Is the GMB to GBP Migration?
The migration from Google My Business to Google Business Profile marks a shift in how businesses manage their local listings. Instead of a standalone GMB dashboard, businesses now manage profiles directly in:
- Google Search
- Google Maps
Why Did Google Migrate GMB to GBP?
- Simplified Management: Businesses can now update profiles directly from Google Search or Maps.
- Improved Accessibility: The migration integrates profile management into the platforms customers already use.
- Enhanced Features: New tools like call history, messaging, and performance tracking are now available.
- Aligned Branding: The name “Google Business Profile” better reflects the platform’s purpose.
Key Changes in the Migration
1. Profile Management
- Before: Managed profiles through the GMB dashboard.
- Now: Manage profiles by searching your business name on Google Search or via Google Maps.
2. Mobile Accessibility
- Manage profiles on-the-go through the Google Maps app or Google Search on mobile.
3. Updated Features
- Call History: Track customer calls from your profile.
- Messaging: Enable direct messages with customers.
- Performance Insights: Access detailed analytics on search queries, clicks, and actions.
4. Sunset of the GMB App
The Google My Business app was retired. Profile management now takes place via Google Maps or Search.
Benefits of the Migration
- Seamless Integration: Profile management within Google’s core platforms simplifies updates and engagement.
- Enhanced User Experience: Directly manage listings without needing a separate app or dashboard.
- Improved Local SEO Tools: Access new insights and features to refine local marketing strategies.
- Greater Accessibility: Updates can be made quickly from any device with access to Search or Maps.
How to Manage Your Google Business Profile Post-Migration
1. Search for Your Business on Google
Log into the Google account linked to your business profile, and search for your business name on Google. A management panel will appear directly in the search results.
2. Use the Google Maps App
- Open the Google Maps app.
- Tap on your profile photo or account icon.
- Select Your Business Profile to edit and manage listings.
3. Update Profile Information
- Ensure your business name, address, phone number (NAP), and hours are accurate.
- Add photos, descriptions, and services to keep your profile current.
4. Monitor Performance Insights
Track metrics such as search views, customer actions, and queries to optimize your profile.
FAQs About the GMB to GBP Migration
1. Do I Need to Create a New Profile?
No, your existing Google My Business profile has automatically transitioned to Google Business Profile.
2. What Happened to the GMB Dashboard?
The GMB dashboard is replaced by direct management in Google Search and Maps.
3. Can I Still Use the GMB App?
No, the Google My Business app was retired. Use the Google Maps app or Google Search for profile management.
4. Are There New Features with GBP?
Yes, features like call history, messaging, and enhanced performance insights are now available.
5. Does the Migration Affect My Local SEO?
No, the migration doesn’t impact local SEO. However, optimizing your profile with the new tools can improve your visibility.
Steps to Ensure a Smooth Transition
1. Verify Your Google Business Profile
Ensure your profile is verified to access all features and manage your listing effectively.
2. Familiarize Yourself with New Tools
Explore new features like performance insights, call history, and messaging to enhance your engagement.
3. Update Your Business Information
Double-check all profile details, including hours, services, and photos, to ensure accuracy post-migration.
4. Use the Google Maps App
Download and familiarize yourself with the Google Maps app for on-the-go profile management.
5. Monitor Analytics Regularly
Leverage new performance insights to refine your local SEO strategy and improve customer engagement.
Common Mistakes to Avoid
- Ignoring the Transition: Failing to adapt to GBP management tools can limit profile updates and customer engagement.
- Outdated Profile Information: Ensure all business details are current to avoid confusing potential customers.
- Neglecting Insights: Missing out on analytics can hinder your ability to optimize for local SEO.
- Skipping Verification: Unverified profiles miss out on full functionality and visibility.
Conclusion
The migration from Google My Business to Google Business Profile streamlines local business management, making it easier to connect with customers and optimize your online presence. By adapting to the changes and leveraging new features, you can enhance visibility, improve engagement, and drive business growth.
Make the most of the migration—log in to your Google Business Profile today and explore the new tools!